Razzleberry Logo and Stationery 

Standard Sizes

Razzleberry is a family-owned ice cream shop in Pompano Beach, Florida. The retro-inspired logo and brand system was developed through visual and contextual research into the shop’s history, atmosphere, and audience. The R logo uses a syrupy script form with

highlights to convey motion and dimension. A jewel-toned color palette and playful puddle graphics reference the nature of the product while unifying the business card, letterhead, and envelope to create a recognizable and cohesive visual identity. 


Typography, Color palette, Mood Board

First Draft

Completed Project